Master´s Degree in Business Administration with Major in Digital Marketing
Credits
39
Duration
1 year
Following the curricular sequence
The Master’s Degree Program in Business Administration with Specialty in Digital Marketing aims to develop in students strategic and analytical skills to guide organizations in a digital world. Students will develop a strategic mindset with the ability to apply creative and innovative solutions using the tools provided by the Internet, social networks, and electronic commerce (e-commerce) for optimal exposure and promotion of products or services.
Outstanding Courses
- Online Strategic Marketing
- Project Management and Administration
- Online Advertising and Promotion
- Social Media
- Online Marketing Distribution Channels
Possible Employment Opportunities
- Marketing Manager
- Digital Marketing Manager
- Social Media Marketing Manager
- Market Analyst
- Digital Media Planner
- Digital Publications Specialist
- Consultant
Locations
Program Competencies
Graduates of this program will be able to:
- Collect, analyze, and interpret multidimensional information through the use of technology for the development and implementation of creative marketing strategies focused on the tools and media provided by the Internet.
- Demonstrate leadership with an entrepreneurial vision, tolerance towards cultural diversity and the ability to use critical thinking to make optimal decisions based on ethics and social responsibility.
- Value the economic, cultural, social, and political environment surrounding companies and direct the efforts of the marketing program so that they add value to these organizations.
- Apply their knowledge and skills in organizations with different complexity levels to establish and defend their arguments both in oral and written language.
