Master´s Degree in Business Administration with Major in Digital Marketing




1 year
Following the curricular sequence

The Master’s Degree Program in Business Administration with Specialty in Digital Marketing aims to develop in students strategic and analytical skills to guide organizations in a digital world. Students will develop a strategic mindset with the ability to apply creative and innovative solutions using the tools provided by the Internet, social networks, and electronic commerce (e-commerce) for optimal exposure and promotion of products or services.

Master’s Degree     School of Business     Online Education    Online Education   Online Education

Outstanding Courses

  • Online Strategic Marketing
  • Project Management and Administration
  • Online Advertising and Promotion
  • Social Media
  • Online Marketing Distribution Channels

Possible Employment Opportunities

  • Marketing Manager
  • Digital Marketing Manager
  • Social Media Marketing Manager
  • Market Analyst
  • Digital Media Planner
  • Digital Publications Specialist
  • Consultant

Program Competencies

Graduates of this program will be able to:
  • Collect, analyze, and interpret multidimensional information through the use of technology for the development and implementation of creative marketing strategies focused on the tools and media provided by the Internet.
  • Demonstrate leadership with an entrepreneurial vision, tolerance towards cultural diversity and the ability to use critical thinking to make optimal decisions based on ethics and social responsibility.
  • Value the economic, cultural, social, and political environment surrounding companies and direct the efforts of the marketing program so that they add value to these organizations.
  • Apply their knowledge and skills in organizations with different complexity levels to establish and defend their arguments both in oral and written language.
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